Axom Amaar

The last time, it was about the heritage and culture of Assam. Our latest music video in association with the heartthrob of the state, Zubeen Garg, shows the progress and development that Assam has witnessed in the recent past. From Bogibeel Bridge to Tech City, to the IIT, to the ropeway on the Brahmaputra, Assam has been one of the fastest developing states in the country. This music video showcases these modern-day landmarks as Zubeen is seen driving past them. The music of the track is modern and based on a fine mix of regional pop and rhythmic folk.  

Over the last two decades, Bandhan Bank has sought to empower people, especially women, by helping them build sustainable livelihoods through access to formal financial services. Bandhan Bank is privileged to have earned the trust of its over 24 lakh customers in Assam, who it serves through 470+ banking outlets. Bandhan has also touched the lives of over 3.5 lakh beneficiaries through its community development programmes in Assam, in the fields of education, health, livelihood promotion, enterprise development, financial literacy, skill development, and employment generation.

The Bank's association with the talented composer, musician, actor and filmmaker reflects a shared passion for reaching out to the people of Assam and making a positive impact in their lives.