A Mission Driven by a Noble Vision

Centenary tribute
1911 – 2011

GRUH has been built on the dynamic vision enunciated by its founder.

Mr. H.T Parekh set up HDFC and nurtured it with trail blazing innovation. While most people would have rested on their laurels, Mr. H. T. Parekh kept thinking about the need for ‘an appropriate institutional structure for rural housing’. Given the rigid ‘controlled economy’ of his day, Mr. Parekh also mandated the need for such an institution to be backed by an ‘autonomous’, ‘specialized’ and ‘professionally managed’ financial agency which would be rooted to the reality of small towns and villages of India.

25 YEARS OF CONTINUOUS STRIVING

It is 25 years since GRUH first put out its modest shingle in Ahmedabad. Today, more than 8,00,000 people in ‘Bharat’ (often referred to as the ‘other India’) have a place they can proudly call HOME.

GRUH found, as it trudged the proverbial dusty road, that even though the need for housing and micro mortgage finance was overwhelming, most of its potential borrowers had little to offer by way of conventional collateral. GRUH’s challenge was to cater to the self-employed and also to those who do not have any proof or surety of regular monthly income.

As we go past our Silver Jubilee milestone, it is fitting to recall the challenges which continue to challenge us; the needs which drive aspirations; and the building blocks which we continue to configure and re-configure, in order to nurture growth into each organic strand of our corporate DNA.